Athletes and Fashion
It turns out that Hannah Montana lied to me in 2007 when she said I was “one in a million.” I’m actually one of about 7.6 billion people on Earth. If I had known the truth before, then maybe I could have started thinking about my future more seriously when I was eight.
Success is defined by the attainment of prosperity, but the odds stacked against the majority of us make it hard to succeed. “Obstacles don’t have to stop you,” basketball legend, Michael Jordan said. “Don’t turn around and give up. Figure out how to climb it, go through it or work around it.”
One idea of success tends to involve wealth. I think it’s safe to assume that most people dream of being rich like Cristiano Ronaldo, Lebron James and Floyd Mayweather.
According to the Federal Reserve Board’s Survey of Consumer Finances, the odds of becoming a millionaire in the US are between 6.4% and 22.3%, and about 1% of those millionaires are professional athletes. However, according to Canadian Casino company’s “The Odds of Success,” the odds of becoming a professional athlete are not great. The best odds are 1 in 598 for men’s ice hockey and the worst odds are 1 in 13,015 for women’s basketball.
Many professional athletes who are millionaires have about seven streams of income that come from multiple outlets, such as sponsorships, brands and fashion. For the past several years professional athletes have become huge contributors to the fashion industry. Serena Williams, Dwyane Wade and David Beckham are some of the many individuals who have launched their own fashion ventures.
Walt Clyde Frazier, a member of the Naismith Memorial Basketball Hall of Fame class of 1987, was the first professional athlete with a shoe deal. Frazier’s shoe deal with Puma paved the way for hundreds of professional athletes since then who have signed their own shoe deals.
Naturally, the next wave of partnerships will create an entire look. The relationship developing between sports and fashion seems as though it will be more than just an entanglement. I envision a long, happy marriage accompanied by generational wealth and success.